Branding and packaging design for a Cuban beer brand Caña de Oro. This project was a part of the design test by Ubisoft, after which I got the Graphic Designer role. Caña de Oro means ‘golden cane’ in English. The idea was to create a modern nostalgia-esque brand aesthetic to encapsulate the overarching Cuban essence with a tinge of 80’s theme. I have used vibrant, bright color palette that resonates with the Cuban culture and aesthetics. My work was inspired by Cuban retro designs that are simple and direct.

Deliverables:
Visual identity, Brand Identity, Packaging, Creative Direction, Illustration